Digital Smile Design

Dr. Christian Coachman

The main goal of DSD is to help dental offices to succeed in modern competitive markets by creating unique differentiation and efficiency by using modern technologies and marketing strategies.

The 5 main pillars for success will be demonstrated:

Learning and incorporating new services that will differentiate your business through technology
Becoming a more complete diagnostician, better interdisciplinary treatment planner and facially driven smile designer by using the DSD Planning Center. Incorporating and benefiting from digital dentistry without the investment and learning curve
Offering unique restorative solutions to your patient through the DSD Lab concept. Taking advantage of the unique concepts of CAD/CAM DSD Natural Restorations, Smile Donator and First Fit Technology
Creating awareness, first mover advantage, solid new patient intake and increase case acceptance with inbound marketing and storytelling techniques
Use the DSD APP properly as the path to facilitate all the above to happen and bring your team on board

CE credits: 30

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ZiaVerjee

Rating

Dr. Coachman has definitely developed a very well thought out digital workflow for doing full mouth aesthetic dentistry. This course walks you through that workflow and expands further by going into lots of tips for how to improve practice marketing and operate practices more efficiently. At 4 days, this course is a little long and I felt that a lot of the material could be condensed down into 2-3 days.

Overall, this is a really good course if you are wanting to start implementing a fully digital workflow. There is a bit of a push to use their lab in Madrid to do the cases but you can use a lot of the ideas with your own labs as well.
3 years ago
anonymous

Rating

Dr. Coachman is a very engaging and charismatic speaker. There were definitely a lot of good insights (especially the marketing and patient experience portions) but to be honest, it’s quite difficult to implement in private practice right away. The services offered through the DSD app are also prohibitively expensive (in my opinion). All in all I learned a lot but wasn’t able to apply much of it (not yet anyway). However, I do think digital smile design is a great concept and I hope to take part 2 of the residency in the future (ie. when I’m more prepared to take on bigger cases and also have a digital scanner).
3 years ago
Dr Peng

Rating

Took this course in Toronto Fall 2018

This 4 Day DSD Residency went over:
How to use the DSD app
Taking photo, and video records for diagnosis, lab work up, marketing and case presentation
Digital Dentistry – new applications in invisalign, restorative, prostho, cosmetic, and surgery
Marketing
Modernizing dental practices
Facially focused smile design
The DSD protocol
And more!

To make full use of this course the ideal attendee should be a confident, experienced clinician that is ready to handle large cosmetic cases and ideally full mouth reconstruction. I can see how this may benefit someone who wants to sell more veneer, aligner, or full arch cases.
There’s something for everyone to take away but whether its worth the cost of the course if you aren’t ready to get an intraoral scanner and fully implement DSD in your practice is questionable.

I found many of the services offered through the app to be a bit on the expensive side, but it is a great tool for planning and for creating digital mockups.

The speakers were great. Dr Coachman is just as charismatic as you’d think. This course was light on the hands on portions and heavy on lectures.

Note: You need a fast internet connection to use the DSD app as recommended because cloud backup of your cases requires downloading and uploading your case from the cloud EVERY time you loaded one. Though local storage was an option, limiting you to the storage on the tablet.
4 years ago
Anonymous

Rating

Great concept. Not sure it needs to be this long. The information can be condensed. Good course though as this is where dentistry is headed
4 years ago

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